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Manager, Inbound Marketing

Company: Meredith Corporation
Location: Stamford
Posted on: February 25, 2021

Job Description:

Job TitleManager, Inbound MarketingJob DescriptionI. Job Summary - Major goals and objectives.The Manager, Inbound Marketing reports into Headquarters Marketing. This person in this role will build new client relationships, promoting MNI's capabilities and services and focus expanding the marketing inbound strategy with all the tools available. You'll thrive in this role with your energetic self-starter personality, excellent communication, and strong collaboration skills. Vital to be obsessed with testing communication strategies, tracking and report on all outcomes for ongoing optimization to maximize growth of our inbound marketing strategy.II. Essential Job FunctionsWeight % Accountabilities, Actions and Expected Measurable Results60%

  • Perform outbound sales outreach via email and LinkedIn Sales Navigator, Identify optimal prospects for outreach
  • Qualify inbound sales leads and identify nurturing category
  • Work with sales team, management team and others to ensure timely communication and follow-up with inbound leads.
  • Develop communication cadence and scripts
  • Manage lead flow via Hubspot and other more manual functions.
  • Other functions as role develops25%
    • Work with key team members to optimize new function into flow of inbound marketing to sales handoff.
    • Manage 1 direct report TBD
    • Collaborate with Marketing team for material development, content and15%
      • Track and report outreach results to upper management100%III. Minimum Qualifications and Job Requirements - All must be met to be considered.Education:Bachelor's Degree with a concentration in marketing, communications is strongly preferred (and/or equivalent, relevant work experience).Experience:--5+ years of relevant experience preferredSpecific Knowledge, Skills and Abilities:
        • Accountability
          • Results-driven with a strong work ethic
          • Excellent communication skills, both written and verbal.--
          • Superior project management skills
          • Integrity
            • Operates transparently
            • Collaboration
              • Keen ability to work across different groups
              • Flexibility - comfort and ability to change course, work of many different things concurrently
              • Also Integral to role:
                • Proficient in LinkedIn, Salesforce, Hubspot and Microsoft Suite
                • Energetic self-starter who is detail and goal oriented
                • Analytical skills - attention to detail.% Travel Required (Approximate): > 10%It is the policy of Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Meredith will provide reasonable accommodations for qualified individuals with disabilities.Meredith participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees #LMG# Posted 3 Days Ago Full time JR09586 About Us We are Meredith Corporation, a publicly held media and marketing services company founded upon serving our customers and committed to building value for our shareholders. We are on the pulse of pop culture, entertainment, food, fashion and lifestyle, news, business and finance, and sports. Meredith Corporation has been committed to service journalism for more than 115 years. Today, Meredith uses multiple distribution platforms - including broadcast television, print, digital, mobile and video - to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners. Meredith's National Media Group reaches 175 million unduplicated American consumers every month, including 80 percent of U.S. Millennial women. Meredith is a leader in creating content across media platforms and life stages in key consumer interest areas such as entertainment, food, lifestyle, home, parenting, beauty and fashion. Meredith also features robust brand licensing activities including more than 3,000 SKUs of branded products at 4,000 Walmart stores across the U.S. and at walmart.com , and The Foundry, the company's state-of-the-art creative lab and content studio. Meredith's Local Media Group includes 17 television stations reaching more than 11 percent of U.S. households. Meredith's portfolio is concentrated in large, fast-growing markets, with seven stations in the nation's Top 25 and 13 in Top 50 markets. Meredith's stations produce more than 700 hours of local news and entertainment content each week, and operate leading local digital destinations. Our employees are Meredith Corporation's most important resource. We are always on the lookout for bright, creative talent to be part of the Meredith team. At Meredith, we favor an entrepreneurial spirit and reward excellence and achievement. Apply today, and come work with the most amazing talent in media!

Keywords: Meredith Corporation, Stamford , Manager, Inbound Marketing, Advertising , Stamford, Connecticut

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