StamfordRecruiter Since 2001
the smart solution for Stamford jobs

Associate Director, Paid Media

Company: Gartner
Location: Stamford
Posted on: July 1, 2020

Job Description:

Location: Stamford What makes Gartner a GREAT fit for you? When you join Gartner, you'll be part of a fast-growing team that helps the world become smarter and more connected. We're the world's leading research and advisory company, achieving consistent double-digit growth by steering clients toward the right decisions with business and technology insights they can't find anywhere else. Our associates enjoy a collaborative work environment, exceptional training and career development - as well as unlimited growth opportunities. If you like working with a curious, supportive, high-performing team, Gartner is the place for you. Job Brief:The Gartner Strategic and Digital Marketing team is seeking an Associate Director of Demand Generation Paid Media to help profitably drive interest, demand, and ultimately registrations for our world-renowned conferences and symposia. This role will manage both direct and indirect members of the Digital Center of Excellence, to execute our enterprise demand generation strategies with a focus on SEM activities. The position leverages a variety of digital tactics, including, but not limited to, paid search, paid social, display, ABM, and marketing automation to drive engagement, lead generation, and Conferences registrations across multiple channels.Goals and Responsibilities: Own the strategy, design, execution, and reporting of distinct multi-touch, multi-channel digital demand generation activities across the Conferences organization, via the supervision of direct reports as well as being hands-on--Build standardized, interlocking, campaign implementation plays which enable clarity, efficiency, scalability, analytics, and optimization effortsImplement exceptional collaboration across multiple stakeholding business units to define KPIs and aligned campaign strategies--Leverage data to ascertain logical marketing segments and identify tactics to drive engagementBe an ambassador and advocate, and take a leadership role, in the area of testing and data-driven conversion optimization via a strong partnership with the Conferences Marketing Management, analytics, user experience, web testing teams.Measure, analyze, and report on campaign performance as required and deliver weekly campaign performance briefs to marketing leadershipPartner with core centers of excellence (COEs) both within and external of our business unit such as: SEO, Marketing Automation COE, Creative COE, Corporate Communications, Analytics COE, Conference Marketing and Integrated Marketing to ensure proper messaging, timing and execution of one-off and ongoing campaignsExpand our distribution footprint beyond owned channels (web, blog, email, social) through testing and experimentation Experience Required: 4-6 years of experience in B2B digital demand generation role2-4 years of experience conducting hands-on paid search programs, including keyword research, building ad-groups, and optimizing campaigns, including the use of automation and the latest tools to achieve efficiencies2-4 years of experience managing 10+ concurrent campaigns--2-3 years hands on experience managing and optimizing paid search and social tactics2-3 years hands on experience running programmatic display2-3 years of experience optimizing campaign budgets Skills Required: Ability to manage cross-team collaboration and communication in a matrix organizationOutstanding organizational skills and the ability to manage multiple projects with competing deadlines--Strong comprehension of CRM, lead scoring, and sales funnelsProven hands-on SEM experience, strategizing and managing ad campaigns through Search Engine Platforms, including Google and Microsoft Bing, with experience using Bid Management Platforms a plusExceptional analytical skills paired with a solid understanding of Google AnalyticsAbility to influence peers and management to support business goalsAbility to promote/sell ideas persuasively using dataProven success in coaching and training staffExceptional attention to detailProven creative thinking that can generate and execute innovative marketing ideas for integrated campaigns Job Requisition ID:42786 By submitting your information and application, you confirm that you have read and agree to the country or regional recruitment notice linked below applicable to your place of residence.Gartner Applicant Privacy Link: https://jobs.gartner.com/applicant-privacy-policyFor efficient navigation through the application, please only use the back button within the application, not the back arrow within your browser.

Keywords: Gartner, Stamford , Associate Director, Paid Media, Advertising , Stamford, Connecticut

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Advertising Jobs


Hiring Now - Claims Writer/Public Advocate for Property Damage, NJ and PA
Description: Large National Firm Expanding in NEW JERSEY AND PENNSYLVANIA .. Lots of Room for Expansion. A Spring to Summer Time .... A Perfect time to start a New Career .... Step into a Bright Future We are Public (more...)
Company: Bulsara Enterprises, Inc.
Location: Perth Amboy
Posted on: 07/5/2020

Marketing Automation Manager
Description: OVERVIEW br br When you join Kyocera Document Solutions America, Inc. you are joining an organization that is deeply rooted in the Philosophy of doing what is right as a human being . Through this (more...)
Company: KYOCERA Document Solutions America Inc
Location: Fairfield
Posted on: 07/4/2020

Compliance Risk Mgmt Officer - RICM Reporting
Description: Serves as a compliance risk officer - RICM Reporting for Independent Compliance Risk Management ICRM responsible for establishing internal strategies, policies, procedures, processes, and programs to (more...)
Company: Citi
Location: Kew Gardens
Posted on: 07/4/2020


Application Systems Engineer 4 - Insight Analyst and Reporting
Description: Job DescriptionImportant Note: During the application process, ensure your contact information email and phone number is up to date and upload your current resume when submitting your application for (more...)
Company: Wells Fargo
Location: New York
Posted on: 07/4/2020

Compliance Policies Project Manager Editor Vice President
Description: SMBC is seeking an experienced project manager with excellent written communications skills for the Compliance Department Americas Division CPAD . This role reports to Compliance Policies Officer of (more...)
Company: SUMITOMO MITSUI BANKING CORPORATION
Location: New York
Posted on: 07/4/2020

Strategic Business Development Executive - Media and Entertainment Vertical
Description: What you'll be doing... The Strategic Business Development Executive is responsible for executive level positioning and the selling of new Verizon products and services into multi-national client. You (more...)
Company: Verizon
Location: Stamford
Posted on: 07/4/2020

Senior Manager, Performance Marketing North America
Description: Ready to bring passion into your career br br Clarins is not only a fast-growing, leading Beauty Company, we're also a committed, family-owned enterprise with a fiercely independent and pioneering (more...)
Company: Clarins USA
Location: New York
Posted on: 07/4/2020

Senior Manager, Trade and Promotional Marketing
Description: Ready to bring passion into your career br br Clarins USA is not only a fast-growing, leading beauty company, we're also a committed, family-owned enterprise with a fiercely independent and pioneering (more...)
Company: Clarins USA
Location: New York
Posted on: 07/4/2020

Compliance Risk Mgmt Officer - RICM Reporting
Description: Serves as a compliance risk officer - RICM Reporting for Independent Compliance Risk Management ICRM responsible for establishing internal strategies, policies, procedures, processes, and programs to (more...)
Company: Citi
Location: Woodside
Posted on: 07/4/2020

Content Writer
Description: THE POSITION As a Content Writer, you will be joining our fast-growing Product team covering the Insurance vertical. You will focus mainly on researching and creating our articles, guides, and studies (more...)
Company: LendingTree, LLC.
Location: New York
Posted on: 07/4/2020

Log In or Create An Account

Get the latest Connecticut jobs by following @recnetCT on Twitter!

Stamford RSS job feeds