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SPECTRUM: MGR marketing & creative strategy

Company: Spectrum
Location: Stamford
Posted on: May 22, 2020

Job Description:

Job Description Responsible for the execution of effective direct response campaigns and tactics to drive company growth. Manage direct response campaigns and projects from inception to completion, including post campaign analysis and summary report. Manage programs to positively impact consumer/customer perception of Charter's brand. MAJOR DUTIES AND RESPONSIBILITIES Actively and consistently support all efforts to simplify and enhance the customer experience. Create tactical marketing plans for specific campaigns in collaboration with cross-functional teams, and successfully manage the execution of those plans. Create and implement direct response tactics including but not limited to direct mail, customer engagement and bill statement marketing. Coordinate with internal strategy teams on identifying segments and proper messaging unique to particular sales channels. Drive call volume growth through direct response tactics while maintaining the overall brand. Partner with field marketing organizations to design local and national marketing programs across multiple channels. Develop effective marketing tactics for local marketing and sales initiatives that are in alignment with the overall brand. Employ strong project management skills, demonstrating the ability to set and meet deadlines for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables. Keep Managers apprised of potential risks and other key nuances which may impact projects. Manage agency relationships. REQUIRED QUALIFICATIONS Skills / Abilities and Knowledge Ability to read, write, speak and understand English Must possess exceptional written and verbal communication skills with the ability to clearly articulate ideas and feedback in a constructive way Must possess a high-level of proficiency in PowerPoint and all Microsoft Office applications Ability to efficiently manage resources and prioritize tasks Ability to think creatively Ability to build strong relationships with customers and colleagues Strong organizational skills Ability to translate requests into tight deliverables, assumptions and timelines. Related Work Experience Number Of Years Industry experience in consumer technology or related industries 4+ Experience in managing major advertising campaigns, including direct response Education Bachelor's degree or higher in marketing, business, communications or related field PREFERRED QUALIFICATIONS Skills / Abilities and Knowledge Related Work Experience Experience in brand management a plus WORKING CONDITIONS Office environment

Keywords: Spectrum, Stamford , SPECTRUM: MGR marketing & creative strategy, Advertising , Stamford, Connecticut

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